First Pillar Life LLC (“First Pillar Life,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, interact with our advertisements (including lead forms), contact us, or request information about life insurance products and services (collectively, the “Services”).

By using our Services or providing information to us, you agree to the practices described in this Privacy Policy.

1) Information We Collect

A. Information you provide

We may collect information you provide directly, including:

• Identifiers and contact details: first and last name, email address, phone number, and zip code

• Information you submit in forms: details about your coverage interests or questions

• Communications: information you provide when you call, email, text, or otherwise communicate with us

B. Information collected automatically

When you use our website, we may automatically collect:

• Device and usage information: IP address, browser type, device identifiers, pages viewed, time spent, and referral/source information

• Approximate location: inferred from IP address

• Cookies and similar technologies: used to operate the site, remember preferences, measure performance, and improve marketing

C. Information from third parties

We may receive information from:

• Advertising platforms (e.g., lead forms and ad engagement data)

• Analytics and measurement providers

• Insurance carriers and partners in connection with quotes, applications, or policy servicing (as permitted by law)

2) How We Use Your Information

We use information to:

• Provide quotes, plan options, and information about life insurance products (including final expense)

• Contact you (primarily by callback) to respond to your request and provide information you asked for

• Send service-related messages, such as confirmations or follow-ups

• Improve our website, ads, and customer experience

• Maintain business records and comply with legal and regulatory obligations

• Help protect against fraud, abuse, or security incidents

3) How We Share Your Information

We may share information in the following circumstances:

A. With insurance carriers and licensed professionals

If you request quotes or apply for coverage, we may share your information with insurance carriers and licensed insurance agents/agencies involved in providing quotes, determining eligibility, issuing policies, and servicing coverage.

B. With service providers

We may share information with vendors that help us operate our business (for example: website hosting, analytics, CRM tools, email/SMS platforms, and call/lead management tools). These providers are permitted to use information only to perform services for us.

C. For legal, compliance, and safety reasons

We may disclose information if required to comply with law or legal process, or to protect the rights, safety, and security of First Pillar Life, our customers, or others.

D. Business transfers

If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction.

4) Cookies and Tracking Technologies

We may use cookies, pixels, and similar technologies to:

• Operate and secure our website

• Understand how visitors use our site

• Measure ad performance and improve marketing

You can control cookies through your browser settings. If you disable cookies, some features may not function properly.

5) Your Choices

Email

You can opt out of marketing emails by using the unsubscribe link (if provided) or contacting us.

SMS/Text Messages

If we send marketing text messages, you can opt out at any time by replying STOP. Message and data rates may apply.

Calls

You may request that we stop marketing calls by contacting us.

6) Contact and Consent

When you submit your information through our forms or ads, you are requesting to be contacted with information about life insurance options. We may contact you by phone, text message, and/or email, depending on what you provided and applicable law.

• We primarily use callbacks to respond to requests.

• If we send texts, they may include follow-ups or marketing messages where permitted.

• Your consent is not required to browse our website; however, we may need contact information to respond to quote requests.

7) Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8) Data Retention

We retain information as long as reasonably necessary to provide the Services, maintain records, comply with legal obligations, resolve disputes, and enforce agreements.

9) Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child provided information, contact us and we will take appropriate steps to delete it.

10) Texas and U.S. Privacy Rights

Depending on your state of residence, you may have rights to request access to, correction of, or deletion of certain personal information, or to opt out of certain uses. We will respond to verified requests as required by applicable law.

11) Contact Us

If you have questions about this Privacy Policy or want to make a request, contact:

First Pillar Life LLC
Email: etc@firstpillarlife.com

12) Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above reflects when the policy was last revised. Your continued use of the Services after changes means you accept the updated policy.